Most landing pages waste money. Bad copy, slow load times, broken tracking, and designs that look good but don't convert. I fix that.
I build landing pages from scratch for businesses running paid campaigns. Not in WordPress, not with templates — hand-coded HTML and CSS tailored to your brand, your audience, and your conversion goals.
I've worked across e-commerce, lead generation, hospitality, B2B, luxury, home services, and energy — each with completely different audiences and conversion strategies. That range matters because what works for a roofing company is nothing like what works for a luxury watch brand.
Every page I build comes with full tracking — GTM, GA4, UTM capture, event tracking, form backends. Because a landing page that converts but can't tell you why is only half the job done.
“A good landing page isn't about looking pretty. It's about understanding what your customer needs to see, in what order, before they'll take action.”
Every project follows the same steps. It's not complicated, but it's thorough — and that's what makes the difference.
I start by learning about your business — who your customers are, what you're selling, what's working, and what isn't. This usually takes 30-60 minutes and it shapes every decision that comes after. I'm not filling out a form. I'm asking questions that help me understand why someone would (or wouldn't) buy from you.
I pull your brand colors, analyze your top competitors' landing pages, and mine customer reviews for the exact language your audience uses. This isn't guesswork — it's finding the words, concerns, and triggers that your customers already respond to, then building the page around that.
Copy comes first, design second. I write every headline, value proposition, testimonial placement, and CTA before I think about colors or fonts. The page structure is planned section by section — each one has a specific job, and they're ordered to move the visitor from “just browsing” to “ready to act.”
I code every page by hand using HTML and CSS. No page builders, no WordPress, no frameworks. Your brand colors become CSS design tokens. Typography is fluid across devices. The page is responsive from 375px phones to 1440px desktops. And tracking is baked in from the start — not bolted on at the end.
Before anything goes live, I check everything — copy accuracy, design consistency, mobile experience, page speed, tracking events, form submissions. Multiple rounds of review. Once it all passes, I deploy to Cloudflare Pages (or your preferred host) and verify everything works in production.
Not every page needs every section, but these are the building blocks I work with. Each one has a job — and they're ordered based on what works.
No bloated frameworks. Every tool is chosen because it does a specific job well.
Designing and building custom landing pages for businesses across e-commerce, home services, hospitality, B2B technology, energy, and luxury brands. Every page is hand-coded, mobile-first, and ships with full analytics tracking.
Delivered high-converting landing pages for businesses in e-commerce (product pages, storefronts), lead generation (roofing, solar), hospitality (fine dining), B2B (hardware manufacturer), and luxury/DTC (skincare, watches). Each with completely different design systems and conversion strategies.
Built a tracking system I now use across all projects: GTM container configuration, GA4 event architecture, UTM parameter capture with cross-session persistence, and Google Apps Script form backends that handle submissions and lead management.
Studied and applied conversion rate optimization across real client projects. Learned what actually moves the needle — page structure, copy quality, trust signals, load speed, and tracking that tells you what's working. Refined my process through dozens of iterations.
Tell me about your business and what you're trying to achieve. I'll get back to you with ideas on how a custom landing page can help.
Usually respond within 24 hours